Content Creation, Strategy, and Design
Before pivoting my career to Product Design, I earned a B.A. in English in 2018, with my subsequent professional experience centered on research and marketing. Below are some standout projects from my previous roles.
SEO-centered Campaigns
Working for a marketing agency (MPI) allowed me to develop my SEO skills. I was able to leverage my writing abilities and contribute to a program called Sales Xceleration, where several OVPS (Outsourced VPs of Sales) buy into and participate in bi-weekly meetings to frame sales-related marketing content. I ghostwrote SEO-heavy blogs, emails, and social copy to promote OVPS expertise and increase referrals.
Social Media Strategy
From July 2018 to June 2020, I managed the marketing efforts for a healthcare advertising firm: Career Tree Network. I produced the majority of content for the company’s social channels. I utilized tools like Facebook Ads Manager to develop various campaigns, study analytics, and ultimately formulate better-performing content. From promoting Facebook Live chats with the company president to composing relevant healthcare memes, I had the pleasure of conceptualizing and crafting the copy and graphics for these engaging posts that doubled the company’s followers.
Career Tree Network’s Social Media Links:
Website Redesign
In addition to content management and crafting B2C deliverables in my marketing role at Career Tree Network, in April of 2020, I collaborated with the company president to redesign Career Tree Network’s website. I performed a feature audit of the original site and competitors’ sites to design the updated layout, improving the user experience for mobile and desktop.
